Cat Rewards

Privacy Policy

Privacy Notice for CAT Rewards

Last Revised: 06/28/2018

This online privacy policy (“Policy”) applies to the website (“Site”).In this Policy, the terms “Site,” “we,” and “us” refers to Caterpillar Inc., owner of Site domain.Cat® Rewards “Program” currently lives on and is hosted and administrated by a third party vendor, BI Worldwide (“BIW”).
This Policy describes the personal information that we collect from you, within this Site, and how that information may be used or disclosed by us. This Policy does not apply to information that we collect through other means
(e.g., other websites or other methods such as telephone calls), or to information collected on any other company or third-party site regardless of whether such site links to or is accessible from this Site. You should carefully read the privacy notices of any other websites.

How do we collect personal information?

We collect personal information that you voluntarily provide on the Site through registration, promotions (which may include sweepstakes, surveys, quizzes, etc.) or clicking on the “Contact Us” e-mail link.

Primary Purpose of Data Collection

The information that you provide will be used to enroll you into the Program hosted on this Site and allow you to participate in Program activities.Information will be retained to allow for Site log-in upon future Site visits
Personal information collected from you is used to create and administer individual accounts, including for purposes of account verification if you lose or forget your password. Personal information may also be used to contact you via e-mail or print communications regarding special promotional offers associated with the Program, or may be used to contact you regarding any issues that may arise during the operation of this Site or Program.
Personal information may be used for purposes of delivery of awards to you. This Site includes the ability to redeem points for, or receive merchandise or travel awards, so you will, as appropriate, receive communications with information about the transaction (such as order or shipment confirmation) or special promotions. Your phone number may be required in the event that you need to be contacted if there is a problem with an order.

Secondary Purpose of Data Collection

By opting in at enrollment, you are authorizing Caterpillar Inc., its affiliates and subsidiaries, the Cat dealer network, and Site generated communications to send marketing communications to you.To opt-out of these communications, you must send an email through the Site Contact Us email link.Your email address or log-in and password may be used to identify you. Additionally, we may use and/or disclose your personal information as required by law or regulation, or as requested by government authorities or for the protection of persons or property.

What personal information does CAT Rewards collect and process, and why?

User Provided Information
We collect personal information that you voluntarily provide to this Site. For example, to enroll on the Site, you will be asked for your company name and address, username, email, first and last name, role, type of industry, language preference, telephone number and customer number.Any fields that are required (as opposed to optional) will be designated with an asterisk (“*”).Similarly, if you e-mail us through the “Contact Us” page, we will ask for your name and e-mail address (you may choose to provide additional information as well) so that we can respond to your questions or comments.

Automatically Collected Information & Tracking
When you visit this Site, it automatically collects your Internet Protocol (“IP”) address and other technical information provided by your browser (e.g., your browser, what site referred you to this Site, etc.). The IP address may be used to help diagnose problems with this Site or for security purposes.
This Site does not honor “do not track” signals sent by your browser. Additionally, this Site sets and retrieves “cookies”, which are small identifiers stored by your browser software to identify you, including cookies that are set by third parties that are used to track your use of this Site. See below for additional information on cookies.


This Site may utilize "cookies" to improve individual experience. Cookies are small bits of important information that are stored by your web browser on your computer hard drive. These cookies are used to enhance site usability and personalization, and to assist in site navigation. These cookies contain only information that you have supplied to this site. These cookies do not read other data from your computer or share information with cookies from other sites. Cookies may remain on your computer after the web browser session has expired to assist you when you return to this site.
You can configure your web browser to accept all cookies, reject all cookies, or notify you when a cookie is set. Each web browser is different, so check the "Help" menu of your web browser to learn how to change your cookie preferences. If an individual rejects all cookies, an individual may not be able to use some or all of the features of this Site.

Activity Tracking

The site may track and analyze non-identifying, usage information from visitors (“Statistical Information”) in order to constantly improve the quality of service and Site performance. Statistical Information gathered includes items such as: the activity of your browser when you are viewing the site, the site path of your visit, and the time of day you visit the site.
To opt-out of Google Analytics for the web, visit the Google Analytics opt-out page at install the add-on for your browser. For more details on installing and uninstalling the add-on, please see the relevant help resources for your specific browser.

How do we safeguard personal information?

We utilize reasonable measures to protect personal information against loss, manipulation, falsification, unauthorized access, or unauthorized disclosure. Due to the design of the Internet and networking and computing technologies, we cannot guarantee that communications between you and the Site will be free from unauthorized access by third parties.

Will we disclose the personal information that we collect?

Your personal information will be shared within the Caterpillar enterprise, its affiliates and subsidiaries, and disclosed with the applicable Caterpillar dealer(s) in the applicable service region. In addition, your personal information may be shared with third parties that are processing the information on behalf of the Caterpillar enterprise, its affiliates and subsidiaries. For example, this Site is hosted for Caterpillar by BI Worldwide.We may disclose your personal information when it is necessary to answer your inquiry or to fulfill the purposes of the Site. In any case, the disclosure of personal information is only to those with a legitimate business reason to access the information. Notwithstanding the above disclosures, we will disclose personal information when required or permitted by law or according to relevant corporate policies.

Your Consent

By providing personal information to us, you consent to the collection and use of the personal information in accordance with the purposes described in this privacy policy. Since this service will be available to individuals in a variety of global locations, you are also consenting to transferring your personal information to countries or jurisdictions that may not provide the same level of data protection as the legal jurisdiction in which you are located.


We do not want to collect or maintain information from those under the age of 13. No part of our Site is structured to attract anyone under the age of 13. By using our Site, you represent that you are not less than 13 years of age.

How may I access my personal information or opt-out of future communications?

Upon request, and after providing satisfactory proof of identity, you will be given access to and, if appropriate, the option to access, update or delete the personal information you provided through this Site, (including a request to opt-out of future advertising, marketing or opinion poll communications from Caterpillar Inc., or Program).Please click on the Site “Contact Us” email link.

Contacting the Site/Program Administrator

If you have any questions, inquiries or complaints regarding this Policy or the use of your Information, please use the “Contact Us” link on the Site or contact BI Worldwide by mail at 7630 Bush Lake Road, Minneapolis, Minnesota 55439.

Where can I obtain further information about CAT Rewards and its privacy practices?

For additional information about this privacy notice, please contact us at:

Caterpillar Inc.
Attn: Customer Interaction Center
100 N.E. Adams Street Peoria, IL 61629

Or you may contact Caterpillar’s Office of Business Practices at or by calling +1 (800)300-7898.

What happens if this privacy notice changes?
We reserve the right to amend this privacy notice. If we update or change this privacy notice, the changes will be made on this page. Your use of the Site following the posting of changes to this privacy notice will demonstrate your acceptance of those changes.

Contacting the Site Administrator
If you have any questions, inquiries or complaints regarding this Statement or the use of your Information, please use the “Contact Us” link on the site or contact BI Worldwide by mail at 7630 Bush Lake Road, Minneapolis, Minnesota 55439.